Is Personal Colour and Body Type Analysis For You? (Part 2)
Personal Colour Analysis (PCA) and Image Archetype Analysis (IAA) is for you if you want to look authentic, competent, intelligent, healthy, youthful, attractive and beautiful. If you will buy clothes, accessories or makeup in the weeks, months and years to come. If you want to have a versatile and highly functional wardrobe full of clothes that are flattering.
Who are the clients that benefit the most from the PCA and IAA? What are their lifestyles, professions and goals?
Minimalists
Rebecca wants to build a highly functional, minimalist yet high quality wardrobe in the years to come. She looks for a solution that satisfies her very specific requirements to the T. She is detail oriented, patient, environmentally aware and doesn’t compromise easily. Rebecca wants to own clothes and accessories that are highly versatile and compatible, i.e. everything goes with everything. Rebecca wants to invest only in colours, cuts, silhouettes, materials and patterns that are flattering both to her skin tone as well as her body type. She also wants to invest in timeless high quality items like handbags and winter coats. Choosing the right shape and colour is an essential know-how that will make her investments wise as well as stress-free. Knowing precisely what neutral and accent colours are her absolute best gives her the opportunity to own as few items as possible while enjoying the benefits of looking her best every step of the way.
Fashionistas
Anna loves fashion, the fashion industry and everything that comes with it. She wants to look her best and navigate trends with maturity, insight and wisdom. She wants to stand out, let her personality and beauty shine. Anna wants to come across as stylish as well as original and autonomous; not as a blind follower or a clothes hanger without any insight or opinion. Anna is her own style expert and avoids colours and silhouettes that don’t flatter her while enjoying fashion to the fullest.
Creative people who like to experiment
Taylor and Jordan love to push boundaries and experiment and still look stunning. They look for guidelines and insights that define their best colours, shapes, patterns and materials. Once they understand their ideal, their benchmark, they know what happens when they deviate from it. Taylor and Jordan are fully informed about what happens when the boundaries are shifted or broken and how to bring balance to the whole concept of their visual impact. They are not experimenting with colour and shape as blind soldiers in the dark without knowing what they are doing. Their image and style is no longer a hit or miss experiment. It is a well informed creative decision, where boundaries are broken in a way that is controlled and balanced.
Professionals
Damian has a highly qualified job in a competitive industry. He wants to look his part: competent, authentic, dynamic and trustworthy. Damian understands that he dresses more for others rather than himself. He is aware of how others perceive him and he doesn’t underestimate the power of first impressions. He wants to navigate business and social situations seamlessly and leave a lasting impact. Everything he wears has to be the right cut, material and colour; the tie, the leather shoes, his glasses, even the buttons on his shirt. He wears lots of neutrals with a handful of carefully chosen accent colours. He only chooses colours that flatter his natural colouring because he wants to come across as authentic and competent. A disharmony in his appearance could have a negative impact on how his colleagues and clients perceive him. He uses the power of colour psychology to his advantage especially in challenging situations such as conflict resolution, new client acquisition and public speaking.
Interviewees
Jan will have a number of interviews in the weeks to come. Research shows that 55% of the impact of what you SAY is how you LOOK and your BODY LANGUAGE. Jan’s appearance during the interview will contribute 55% towards the success or failure. The choice of his clothes, their combination, the materials, cuts and colours will speak for him and might influence 55% of the recruiter’s decision. Jan plays no hit or miss game. He knows very well the power of colour harmony and colour psychology. He knows the palette of colours that suit him and he knows what shirt and tie to wear to an interview with the HR and what tie and shirt to wear when meeting his future boss. Looking his best is an absolute must. His clothes determine 55% of his success as they not only give the interviewer the first impression, they also contribute to Jan’s confidence and ease of movement which in turn impacts his body language. Jan wants to come across as competent, mature, intelligent and full of energy. During the PCA session he saw what less than ideal colours do to his face and he knows to avoid them. In some colours he looked immature, invisible and subdued, almost ill. In his best colours he shines and looks like the best version of himself. Jan is confident about the interviews ahead of him.
Teens and young adults
Ideally, we would all be colour analysed in our teens and body type analysed during our early twenties. This would save us lots of time and money in the decades to come. The sooner we learn about clothes, accessories and makeup that suit us (resp. don’t suit us), the sooner we learn how to build an effective wardrobe. The sooner we start practicing, the better we get over time in becoming our own stylists, our own Colour and Image Archetype specialists. Professional wardrobe often requires a significant investment, therefore, it is wise to schedule your PCA and IAA prior to entering the workforce.
Bride and groom
Weddings are a significant financial as well as emotional investment. Jessica and Paul are getting married. Jessica wants to look beautiful on her wedding day, however, she doesn’t know what dress would flatter her the most. What should be the cut? There are so many options! So many cuts and materials! Does the classic hourglass silhouette flatter her body type? Should she go for a corset or rather a straight minimalist cut? How about a mermaid shaped dress? What should be the shape of her neckline? Does lace suit her? And most importantly, what is the ideal colour of her dress?!?! There are so many versions of white: pure snow white, soft white, ivory white, light warm beige, milk white, antique white, cream, white coffee, light gold etc. Should she choose gold, silver or rose gold accessories and wedding rings? Jessica is overwhelmed and confused. PCA and IAA gives her all the answers she is looking for. She sees in the mirror what is the effect of different whites on her face. She knows her best version of white as well as the shapes of dresses that flatter and don’t flatter her body type. She also knows what metals suit her best. Similarly, Paul wants to invest in a tailor made suit to wear to the wedding. During the PCA sessions he learns about the colour options for his suit, buttons, inner lining as well as his most flattering shirt and tie colours. He also knows what colours to avoid. The PCA session also helps Jessica and Paul to choose an accent colour for their wedding day.
People working in sales
Boris works in sales and during his training he learned a lot about the importance of trust when building a relationship with potential clients. He also learned that humans can not only detect false notes in music, but also false colours, i.e. colours that are not in harmony with a painting, scenery, outfit, eye colour, … Detecting something false often leads to a suspicion and lack of trust. Therefore, Boris visits a colour analyst to find out how to dress himself to achieve visual harmony because he wants to come across as authentic and trustworthy. This helps him achieve his sales target and grow his client base.
Content creators, influencers, vloggers, Actors, models, singers, Presenters, Motivational Speakers, keynote speakers, moderators, Politicians, celebrities
People in the public eye or people who work in front of the camera or on stage should be highly aware of their visual impact. Their image has to be on point. There is no room for unflattering clothes.